Masters in Digital Marketing in Ireland [2024 Updated]
Here’s a religiously guarded company secret. Sarem Education’s co-founder and lead content marketer are graduates of M.S. programs in Ireland.
They pursued specializations in e-business and digital marketing, respectively. That’s why this blog post came out so well.
This monster of a guide on Masters in Digital Marketing in Ireland is simply the honest opinion of 2 digital marketing professionals in Ireland on pursuing a digital marketing master’s.
Initially, these young Turks graduated from B.E. courses in India. However, they departed from their primary degree. They found their interest in waxing over business and marketing disciplines.
Both were exhausted by the low pay, grueling work hours, and lack of appreciation in the Indian job scene.
When they looked to pursue courses to advance their career, there were no cutting-edge degrees in India.
Yet, all was not lost.
Ireland shone as a beacon of hope. They found M.S. programs in Ireland gratifying their thirst for business and digital marketing.
Ireland has been quite kind and generous to the hard work they put into their degrees. Currently, they have established their own ventures.
Also, they are hustling as full-time digital marketing professionals in one of Ireland’s several e-commerce companies and digital marketing agencies.
Is this your story too?
Scale towering heights in your online marketing career by studying in Ireland.
A Masters in Digital Marketing in Ireland will be a wise move. Escape the exploitative Indian job scene and revel in the several benefits of pursuing an MS in Ireland.
Table of Content:
- Why Masters in Digital Marketing in Ireland?
- Check If This Masters in Digital Marketing in Ireland Is For You
- Digital Marketing Courses in Ireland
- Universities for Masters in Digital Marketing in Ireland
- Cost of Studying Masters in Digital Marketing in Ireland
- Scholarships for Masters in Digital Marketing in Ireland
- Requirements to Pursue Masters in Digital Marketing in Ireland
- Intake Options for Masters in Digital Marketing in Ireland
- Jobs after Masters in Digital Marketing in Ireland
- FAQs
- How Can Sarem Education Help You?
Why Masters in Digital Marketing in Ireland?
1. Globally Ranking Universities:
Ireland has four universities that fall under the top 100 globally for pursuing a Marketing degree in 2024. We also have a blog that walks you through all the top universities in Ireland for ms.
2. National Framework of Qualifications (NFQ):
Ireland’s NFQ helps international students choose the right course. It makes it easier for them to compare and contrast qualifications and plan their studies, training, and career progression.
3. Job Opportunities:
With an MSc in Digital Marketing in Ireland, you are in the ocean where you can find n number of job opportunities under various roles.
You can scroll down to the job prospects section in this blog, where you will find the popular job roles with their average pay.
4. 2 years post-study work visa:
After graduating, students can apply for a 2-year post-study work visa to stay in the country for career opportunities and apply for a work permit.
5. The Largest advertising format in Ireland:
Display advertising (a form of Digital advertisement) was the largest digital advertising format in Ireland, having attracted 498 million euros in spending in 2021.
During that year, the country spent 830 million euros on digital advertising.
Check If This Masters in Digital Marketing in Ireland Is For You?
Any graduate with a relevant academic degree can pursue a masters in digital marketing in Ireland.
However, there are two aspects to help you decide if this program is really for you!
Background Wise:
Students from diverse backgrounds can study for masters in digital marketing in Ireland.
Although universities require students to have a background in business or computer science, students from journalism, literature, and IT are accepted into the program. If this is you, then go for it.
You can still apply for a Masters in Digital Marketing in Ireland without a relevant academic background if you possess related work experience.
A background in content writing, data analytics, sales, media, traditional marketing, branding, event management, or PR can help you secure a spot in a master’s in digital marketing in Ireland.
Objective Wise:
Are you highly passionate about marketing literature?
Do you keep yourself updated regularly in the ever-advancing field of digital marketing?
Do you want a front-seat view of all the cutting-edge research in digital marketing?
If yes to all, then a masters in digital marketing in Ireland is for you!
Digital Marketing Courses in Ireland
There are 4 popular Digital Marketing Courses in Ireland for Masters:
1. MSc in Digital Marketing
This program aims to teach how to market a company’s products, services, and brands online.
It covers all the key elements of the Marketing discipline, like strategy, brand management, ethics, effectiveness, research, segmentation, activation, dominance, and more, with an added focus on implementing those skills through technology in the digital world.
2. MSc in Digital Marketing Practice
This programme is designed to nurture the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry-ready graduates.
Universities offer this course in a combination of the traditional classroom, digital laboratory, and online teaching methodologies alongside an applied business project that helps engage in a live workplace digital marketing project.
3. MSc in Digital Marketing Strategy
The MSc in Digital Marketing Strategy provides the knowledge and tools required to become a highly-skilled digital marketing strategist.
The curriculum revolves around everything that teaches implementing digital strategies.
It is open to both entry-level and professionals, but it is most beneficial to those working in traditional and digital marketing or aspiring toward a senior position that requires a solid understanding of multiple aspects of digital marketing.
4. MSc in Digital Marketing and Analytics
This MSc in Digital Marketing and Analytics program prepares learners to identify the strategic implications of digital marketing and to create and implement effective data-driven digital marketing strategies.
Graduates of this programme can secure jobs as Digital Marketing managers and Consultants, Social Media Managers, User Experience Managers, Search Marketers, CRM, Content Marketers, Data Analytics and Brand Managers.
Universities for Masters in Digital Marketing in Ireland
1. Trinity College Dublin
Triple Crown Accredited – AMBAs, EQUIS, AACSB
QS Subject Ranking – 18
Course – MSc Digital Marketing Strategy
Who should take this program?
The program is for experienced digital marketing professionals who desire to get into managerial, leadership, and entrepreneurial roles.
The program is graced by graduates who have rich experience in digital marketing.
A quick search of alumni and current takers will reveal that some professionals possess 2-8 years of experience in marketing roles.
About the programme
TCD’s MSc in Digital Marketing Strategy was ranked no.1 in 2018 & 2020 by Eduniversal. This program is graced by academic experts, guest lectures, and industry experts from Google, Hubspot, etc.
The course is majorly focused on inculcating a mindset in you that consciously helps you enhance consumer experiences at every marketing touchpoint.
The 1st semester establishes the basics of the digital marketing context. This is to help students who have prolonged education gaps catch up with theoretical digital marketing concepts. You also have a 10-credit research methods module that gears you for market research and PhD careers.
The 2nd semester contains modules in digital marketing management, ethics, and social media marketing. These modules are intensely hands-on.
Interestingly, you have 2 papers in analytics alone. This prepares you for some of the high-paying marketing careers in Ireland in marketing analytics.
You chose 2 electives in this program. The electives aren’t aimed at furthering your digital marketing acumen but are oriented toward managing brands, sales, and consumers.
However, these are important concepts to know to get into managerial jobs. E-commerce is another interesting elective that is entirely case study-based.
2. University College Dublin
Triple Crown Accredited – AMBAs, EQUIS, AACSB
QS Subject Ranking – 28
Course – MSc Digital Marketing
About the programme
University College Dublin’s Digital Marketing program is one of the students’ favourites!
You have foundational papers in the first semester. They introduce you to the contemporary landscape of digital marketing.
The second semester has a cutting-edge omnichannel marketing communications module. The module exposes you to the applications and relevance of AR, IoT, VR, beacons, and other novel technologies in digital marketing.
Unlike TCD, UCD’s digital marketing masters allow you to specialize in digital marketing channels such as social media marketing, SEO, and web design. These embed an in-depth understanding of the topics.
However, if you desire to be a jack of all trades, branding in a digital age would be more appealing.
The final semester is a dissertation semester. You would have to hammer and mould your thesis.
Also, you have to choose an elective in your final semester. The Advanced Analytics and Big data module look smacking lucrative. With 2 analytical papers in your bag, you would obtain a holistic view of internet marketing analytics.
The other electives also are fascinating and can help you land roles as a marketing analyst, e-commerce manager, etc.
3. Dublin City University
QS Subject Ranking – 51-60
Course – MSc Digital Marketing
If one thing is true about digital marketing, then it is the fact that your efforts take time. DCU’s MSC in Digital Marketing is an academic testimony to that fact.
Who should take this programme?
DCU’s program is also for experienced digital marketing professionals. The modules and co-curricular of the program demand applicants to have work experience (1-3 years minimum). Beginners would be at a loss to meet the demands of the program.
About the programme
The program is structured so that all modules span the entire year.
Moreover, you work with 5-8 Irish businesses during the course. You have to plan, practice and measure marketing activities for them by implementing all your learning from your Master’s degree.
This shall make you employment ready. Irish work experience is a crucial discriminator for students landing a job here. Practising with 5+ clients upgrades you with rich experience and work-ready once you are deployed into the Irish job market.
You have modules on e-commerce, managing advertising strategies, latest technologies in digital marketing. You will be motivated to complete relevant digital marketing certifications as well.
In strategic thinking and marketing analytics, you will be given frameworks and perspectives to develop a data-driven, rational mindset to inform your marketing strategies.
You’ll be learning data analytics throughout the year. Hence, applying big data in marketing will be an inevitable part of your curriculum.
The course has no exams. You will be judged based on the campaigns you develop for your clients.
In short, DCU’s digital marketing master’s is intensively practical.
4. University of Galway
QS Subject Ranking – 61-70
Course – MSc Digital Marketing
Who should take this program?
University of Galway is happy to accept students with less than a year of digital marketing experience. The program can also meet the expectations of experienced digital marketing professionals.
Read on to find out why.
About the programme
University of Galway believes you should learn core marketing subjects before you narrow down to specialize in digital marketing.
5 modules in the program are traditional marketing subjects.
This ensures that beginners and career changers acquire the fundamentals of marketing and consumer behaviour theories. Well into the first semester, they will be completely exposed to the latest advancements in the field.
You have 5 more subjects that cover social media marketing, digital marketing, sales, strategy, and analytics. You also have to rigour through Hubspot’s inbound marketing certification to fulfil 10/120 credits for the course.
Also, you will be made to use simulation software to run PPC campaigns and optimize them.
The Master’s program has a 12-month-long practical module called Applied Marketing Project.
This module has two components:
(1) Summer School and
(2) Applied Marketing Project.
The Summer School will comprise a week-long course held after the end-of-year exams in May, covering Executive Training and Skills for Marketing Professionals for the relevant MSc Marketing programmes.
The Applied Marketing Project aims to allow students to apply theories, models and tools studied during their MSc programme to real-life marketing challenges.
5. Maynooth University
Course – MSc Digital Marketing
The programme develops participants’ critical and analytical capabilities through a series of modules to analyze complex data for informed decision-making and develop practical skills in content creation, campaign development, and data analysis using various techniques and digital products.
Through a deep understanding of how digital marketing is changing marketing practice and integrating it into contemporary marketing thinking, this Master’s programme provides a high level of technical competence in digital marketing.
Hence, Maynooth’s graduates inherit the notion that digital media strategies are powerful tools and techniques that can be applied in conjunction with the traditional marketing message.
6. Technological University Dublin – TU Dublin
Course – MSc Digital Marketing
TUD’s postgraduate programme in Digital Marketing prepares work-ready graduates who will have the potential to enter the workforce with the complete knowledge, competency, and skills that are updated with the current trend of digital marketing practice.
Designed to focus on the three key areas: strategy, analytics, and technology, this course allows the participants to build their experience in the digital marketing work environment.
To prepare graduates for finding the right opportunity in their career progression, the dissertation module is taken up in an area in which the participant is interested in building expertise.
7. Munster Technological University – MTU
Course – MSc Digital Marketing Strategy
MTU’s program begins with basic topics. The first semester introduces students to the digital marketing landscape, market forces that shape them in the digital context, technologies you apply for digital marketing, etc.
You will be introduced to the application of social media for advertising, SEO, and design practices for web design.
The 2nd semester takes you into an academically intensive deep dive into digital advertising, strategic frameworks, and SEO. Both advertising and SEO modules encompass analytics concepts as well.
You can also choose an elective on sales, branding, e-commerce, or consumer behaviour.
This course is for beginner to mid-level professionals. People from traditional marketing backgrounds can use this course to enter the digital marketing niche.
The course can lead you to careers as a marketing executive and SEO executive. With prior experience, you can also land roles in PPC.
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8. South East Technological University (Waterford – WIT)
Course – MSc Digital Marketing Practice
This 16-month MSc in Digital Marketing Practice at SETU Waterford allows the graduates to advance their specialist knowledge and develop their competencies in the growing digital marketing domain.
The Applied Business Project in this programme provides the student with an opening to engage in a live workplace digital marketing project. Apart from this, the graduates must complete 6 taught modules split across 2 semesters.
Additionally, the students can engage with a company regularly on a Live Digital Project by creating substantial weekly online content.
9. South East Technological University – IT Carlow
Course – MSc Digital Marketing and Analytics
The course can expose digital marketing aspirants to the “new cool” in the industry.
If you have enough experience in digital marketing, this course can offer entry into Ireland’s digital marketing job market.
The syllabus is focused on developing your strategic thinking.
You have 4 foundational-level courses in the first semester. By the end of the first semester, you will be equipped with the necessary knowledge to perform a customer analysis, identify target markets, and plan a campaign that is coherent with your target market.
2 cutting-edge modules are a strategic design and data analytics and consumer insights modules. You also have a module that teaches the ethics and privacy laws of the internet in Europe.
10. Technological University of the Shannon – LIT
Course – MSc Digital Marketing
Who should take this programme?
The course is suited for newbies in digital marketing.
About the programme
The modules introduce frameworks and tools to form digital marketing strategies.
Unfailingly, an analytics module is taught to expose graduates to Google Analytics. You are also exposed to dedicated modules on social media marketing, SEO, and PPC.
Since all modules span the entire year, you can also see your efforts bloom and yield results over the year.
One striking subject is the digital design module. The module teaches you the best practices of web and mobile app design in marketing and UX contexts. This makes you mindful of planning seamless customer experiences across all digital touchpoints at your workplace.
The course strives to offer comprehensive knowledge of drawing marketing plans on your own using thorough research.
You will also graduate as a well-rounded professional who can judge creatives, digital marketing plans, and strategies using the theories and case studies you engaged in within the course.
11. Technological University of the Shannon – AIT
Course – MSc Digital Marketing
AIT’s MSC in digital marketing follows the likes of DCU and LIT.
Frankly, the modules are not cutting-edge.
However, a good feature is the institute’s commitment to connecting students with real businesses where they can practice their learning throughout the year.
The university also has ties with Hubspot and Google. This offers you the opportunity to learn from industry practitioners and get guidance from them to become certified in inbound marketing, Google Ads & Google Analytics, etc.
The course, although foundational, branches off to all areas of digital marketing. This ensures a thorough understanding of marketing communications, strategic planning, and design.
12. Dublin Business School
Course – MSc Digital marketing
Who is it for?
The course is suitable for those with plenty of experience in digital marketing and looking for an opportunity to move to Ireland.
It is apt for those who need this degree to make a move on the lucrative Irish job market.
If this is you, then DBS is for you!
About the program
As a graduate of Dublin Business School, I have mixed feelings about the program.
DBS offers modules covering all digital marketing realms: strategy, e-commerce, inbound marketing, digital advertising, and design.
However, it lacks in offering real projects, guest lectures, and workshops. Each day being an era in this field, workshops and training are inevitable for a digital marketing master’s.
However, DBS’s MSc in Digital Marketing falls short of fulfilling these needs. Thus, the module is nowhere near cutting edge.
The course is taught by industry professionals who are largely successful in their respective niches.
Cost of Studying Masters in Digital Marketing in Ireland
Tuition Fees for Masters in Digital Marketing in Ireland for Indian students:
| MS in Ireland Fees (Variable) | ||
| EUROS | INR | |
| Universities | ||
| Trinity College Dublin | 20,100 | 16.06 Lakhs |
| University College Dublin | 19,000 | 15.2 Lakhs |
| University of Galway | 17,400 | 13.9 Lakhs |
| Dublin City University | 16,000 | 12.8 Lakhs |
| Technological University Dublin | 13,500 | 10.8 Lakhs |
| Maynooth University | 15,000 | 12 Lakhs |
| Munster Technological University | 12,000 | 9.56 Lakhs |
| South East Technological University (IT Carlow) | 11,250 | 9 Lakhs |
| South East Technological University (WIT) | 13,000 | 10.4 Lakhs |
| Technological University of the Shannon (LIT) | 10,500 | 8.4 Lakhs |
| Technological University of the Shannon – AIT | 10,500 | 8.4 Lakhs |
| Colleges | ||
| Dublin Business School | 13,500 | 10.8 Lakhs |
Pre-arrival cost in Ireland:
There are certain pre-expenses you need to consider on your study abroad journey.
Likewise, the pre-arrival cost for Ireland can be roughly 11.15 lakhs, which can be divided as follows.
| Pre-arrival Requirement | Cost in INR |
| Student visa | 11,000 |
| IELTS | 15,500 |
| TOEFL | 14,197 |
| GMAT | 20,670 |
| PTE | 14,700 |
| Funding proof | 10,00,000 |
| Health Insurance | 12,400 to 15,000 |
| Flight charges | 30,000 (average) |
Scholarships for Masters in Digital Marketing in Ireland
Government of Ireland International Education Scholarship: This is open to all students who wish to pursue their higher studies in Ireland.
The selected candidate can waive their entire tuition fee with an additional amount of €10,000 as a stipend/annum to cover the cost of living in Ireland.
In addition, students might find it possible to qualify for individual scholarships in Ireland offered by their college or university.
| University/ College | Scholarship | Waiver |
| Trinity College Dublin | Postgraduate Indian Scholarships | €3,000 |
| Global Excellence Postgraduate Scholarships | €2000 to €5,000 | |
| Trinity Business School Scholarships | Up to €10,000 | |
| University College Dublin | MSc Academic Excellence Scholarship | Up to 25% or 50% of tuition fees |
| MSc Merit-Based Scholarships | €2,000 | |
| VV. Giri Global Excellence Scholarship (in memory of UCD’s alumnus and the fourth President of India, Sir Varahagiri Venkata Giri) | Full tuition fee waiver | |
| Global Excellence Scholarships | Up to 100% to 50% of tuition fees | |
| The Cormac Costelloe Dell Financial Services Scholarship | Full tuition fee waiver | |
| University of Galway | South Asian Student Scholarships | €1,000 up to 50% tuition fee |
| Dublin City University | DCU International Merit Scholarships | Up to €2,000 |
| Maynooth University | School of Business Postgraduate Scholarships | €2,000 |
| Taught Master’s Scholarships | €2,500 | |
| Munster Technological University | International Student’s Merit Scholarships | €3,000 |
| South East Technological University | International Student’s Merit Scholarships | €1,000 |
| Technological University of the Shannon | International students’ Merit Scholarships | €1,000 |
| Dublin Business School | Indian Merit Scholarships | €1,000 |
Requirements to Pursue in Masters in Digital Marketing in Ireland
UG Requirements to Pursue Masters in Digital Marketing in Ireland:
| Irish Scale | Indian Scale | |
| Universities | Minimum of 2.1 honours | CGPA 6.5 and above or 60% to 69% |
| Colleges | Minimum of 2.2 honours | CGPA 6.5 and above or 60% to 69% |
There are certain universities in Ireland that can intake students who have scored an overall 55% in their baccalaureate.
English Language Requirements for Masters in Digital Marketing in Ireland:
| English Language Requirements (minimum eligibility criteria) | |
| Universities | IELTS: 6.0 with no band less than 5.5* TOEFL: 90iBT Duolingo: 100 PTE: 63 |
| Colleges | IELTS: 6.0 TOEFL: 90iBT PTE: 60 Duolingo: 95 |
Procedures and Documents Required:
- A completed online application form
- Official copies of the academic transcripts
- English language proficiency certificates (e.g., IELTS/TOEFL, Duolingo)
- A copy of the picture page of your passport
- Updated C.V./Resume
- 2 Reference letters or an academic reference from a former lecturer and the other from the employer. If a graduate doesn’t have work experience, both letters can be from their academic lecturers
- Statement of Purpose. Your statement should be approximately 500 words
- Scanned copy of the passport
- Even though work experience is not a mandatory criterion for a Digital Marketing degree in Ireland, some Irish universities might consider candidates with relevant work experience (5 to 10 years) if they do not pass the minimum UG criteria
Intake Options for Masters in Digital Marketing in Ireland
| Universities/Colleges | Intake Month |
| TCD, UCD, UOG, DCU, TUD, MTU, Maynooth University, SETU (IT-Carlow), TUS (LIT & AIT) | September Intake |
| SETU (WIT) | January Intake |
| Dublin Business School | January/September Intake |
Jobs after Masters in Digital Marketing in Ireland
There can be no doubt that Sales and Marketing jobs are in demand in a country that is the golden island for all types of business.
Average Base Salary:
As per a recent salary report, the average base pay for a Digital Marketing candidate in Ireland is EURO 35,527/annum (28.4 Lakhs/annum)
Digital Marketing Salary by Experience:
Popular Job Roles in Ireland for Digital Marketing:
FAQs
1. Is Digital Marketing a good career in 2024?
Digital Marketing has good career options for International students in 2024 and beyond.
We live in a world thriving with business, and everyone is chasing their competitors with strategies and technologies of the future.
This mission makes every concept of digital marketing a crucial backbone in today’s businesses.
2. Is Ireland good for digital marketing studies?
Yes. Ireland is a good study option for all International students, mainly for Indians to pick up their digital marketing studies.
Ireland offers its courses at affordable pay compared to other study-abroad destinations like the UK, Canada, and Australia.
Four Irish universities also rank among the top 100 globally for Marketing studies.
3. How much does a digital marketer earn in Ireland in 2024?
Upon completing his MSc in Digital Marketing in Ireland, a person with 1 to 4 years of experience can earn up to EURO 35,000.
A candidate with 5+ years of experience can earn upwards of EURO 45,000.
4. What is the lowest pay for Digital Marketing Executives per year?
Statistics from Irish employees indicate that the lowest pay for a Digital Marketer is €28k / year.
How Can Sarem Education Help You?
As a study in Ireland consultants, we offer honest, reliable information to push students toward their Master’s dreams.
We offer the following services to students pursuing their masters in Ireland:
- 100% Visa Approval Service
- Free unlimited consultation
- Assistance with part-time programs
- Assistance with scholarships
- Free assistance with SOPs and LORs